Introducing Mark

Hello, I’m Mark Elis and I recently joined JustMeans. I am new to the world of corporate social responsibility, and this is my first blog. So here I am in a new company, a new industry and using a new medium. My triple bottom line. Nowhere to go but up. If you are going to start over, you might as well do it at every level. Welcome to my long, strange career trip.

When I graduated college my career ambition was to make the world a better place and get rich doing it. Pretty simple, right? So simple that it took me decades of jobs in public and private sectors, large and small companies, staff and management positions, free lancing, interning and volunteering before I realized that a socially beneficial and lucrative career is possible. Not only possible, but socially responsible jobs and industries are growing everywhere. A person can explore and compare careers on the internet in a few hours instead of months or years. Back then, my idea of “virtual” employment was working at a job that drove me virtually crazy.

That’s why I am here. Not long ago, if you told potential employers you wanted a non-polluting, non-wasteful, ethical, philanthropic work environment that was enjoyable, intellectually stimulating and financially rewarding, they would have laughed in your face. Not anymore. People can search for jobs that match their values and reach out to like-minded job seekers through networks. Companies not only compete for candidates demanding social responsibility, but they have to satisfy these same demands from consumers, the media and their own employees. They’re now called “stakeholders” and they’re not shy about raising the stakes.

Folks like me have always been around. We just didn’t know where to go or how to get there. At JustMeans I am in the middle of three growing trends. The internet is booming; an increasingly large share of it is social media and user-driven content; and socially responsible “green jobs” are a fast growing segment of the economy. Another triple bottom line. And nowhere to go but up.

Nice to be here.

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